Privacy Policy

0. Who We Are

BhaktiMala (the website at bhaktimala.app and the BhaktiMala mobile app) is a brand operated by Averon Infra, Bangalore, Karnataka, India. Averon Infra is the data controller responsible for the personal data described in this policy. Company information is available at averoninfra.com.

For any question about this policy or your data, contact bhaktimala.support@gmail.com.

1. Information We Collect

BhaktiMala collects minimal data required to provide the service:

• Anonymous user ID — a randomly generated ID stored on your device (Firebase Anonymous Auth). No name or email required.
• Bookmarks and puja history — content you save or log, synced to Firestore under your anonymous UID.
• Preferences — language, font size, and rashi preference stored locally and in Firestore.
• Usage analytics — Google Analytics 4 collects aggregated, anonymous usage data (page views, session duration).
• Feedback (Android app) — if you send feedback from the app, we store your message, the app version and device type, and an email or phone number only if you add one. It is used only to read and reply to your feedback.

2. How We Use Your Data

• To sync your bookmarks and puja history across devices (when signed in).
• To remember your language and display preferences.
• To improve app features through anonymous analytics.
• We do not sell your data to third parties.

3. Sign In (Optional)

Sign in with Google or phone number is optional. Without signing in, all features work with a locally-stored anonymous ID. Signing in allows cross-device sync.

4. Third-Party Services

• Firebase (Google) — authentication and database. Privacy policy
• Google Analytics 4 — anonymous usage analytics.
• Google AdSense — serves contextual advertisements on free tier.
• jsDelivr CDN — serves devotional content files.

5. YouTube

BhaktiMala uses YouTube API Services to publish our own videos (daily Panchang, Muhurat and festival videos) to our official YouTube channel. We use it only to upload and manage videos on that channel. We do not ask for access to your YouTube account, and we do not collect, store or share any YouTube data about you or any other user.

When you watch our videos on YouTube, you are subject to the YouTube Terms of Service, and Google’s use of your data is described in the Google Privacy Policy.

6. Data Retention & Deletion

Your anonymous Firestore data is retained until you request deletion. To delete your data, contact us at bhaktimala.support@gmail.com.

7. Children

BhaktiMala is not directed at children under 13. We do not knowingly collect data from children.

8. Changes

We may update this policy periodically. Continued use of BhaktiMala after changes constitutes acceptance of the updated policy.

Last updated: October 2026